To Sell Is Human

This is a new book. Condition: Brand New.

In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion.

Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselves-on Facebook pages, Twitter accounts, and Match.com profiles.
Whether we're entrepreneurs, employees, parents or partners, we spend our days trying to move others. We're all in sales now.

Book details and technical specifications

Format: Paperback / softback
ISBN13: 9781922079794
Published: January 2013

Number of pages: 256
Width: 153 mm
Height: 234 mm
Depth: 21 mm

Publisher: Text Publishing