Ministry of Common Sense

This is a new book. Condition: Brand New.

How often in your life do you spend time following a rule or a procedure that makes no sense, offers little or no advantage, and slows you down in the process? In a world of work governed by a system of well-intentioned rules, that's something that happens all too often.

In this book Martin Lindstrom - a global leader in branding and expert in organisational culture - takes you behind the scenes at companies which are paralyzed and demoralised by a breakdown in common sense. Lindstrom shares a five-step process for identifying and repairing these lapses, showing that restoring common sense always cuts costs, boosts engagement and increases customer retention.

The stories in THE MINISTRY OF COMMON SENSE are entertaining, troubling, eye-opening and recognisable to anyone who works in or leads an organisation of any size. It's easy to get blinded to problems right in front of you - but setting up your own Ministry of Common Sense will mean less time wasted on unnecessary things, less mistakes and misunderstandings, and a better way of working for all.

Book details and technical specifications

Format: Paperback / softback
ISBN13: 9781529332476
Published: January 2021

Number of pages: 256
Width: 134 mm
Height: 214 mm
Depth: 22 mm

Publisher: Hodder & Stoughton General Division